Sonny Capital Group Founders Are Leaders...
Both Willie and Paul are Co-founders and Co-CEO’s of Discount Lots. Willies skillset of finance, systems and management coupled with Paul’s skillset of marketing, sales and growth have made them the perfect team to head real estate investments!
Willie Goldberg was born and raised in Highland Park Illinois and then went on to graduate from Pomona College with a bachelor’s degree in economics. He currently resides in Pompano Beach Florida.
Willie started his career as an investment banker with reputable financial service companies Jeffries and then Wells Fargo. After a successful start in investing he then saw an opportunity in 2017 to flip land online as a side hustle while still working his full time job.
The original business Willie started, WG Lands, took off quickly and gave him the opportunity to quit his full time job to fully focus on flipping land and being his own boss. Willie crossed paths with Paul in 2019 by chance and they came together to start Discount Lots. The rest is history!
Paul Hersko was born and raised in Northbrook Illinois and then went on to graduate from the University of Iowa with a bachelor’s degree in communications and entrepreneurial management. He currently resides in Boca Raton Florida.
Paul started his career selling pharmaceutical services door to door. He then started an ecommerce store in 2016 which quickly took off and grew to 7 figure sales numbers in the first year.
After his chance encounter with Willie in 2019 he decided to join forces with Willie and start Discount Lots.